Celebrate Red Ribbon Week, October 23 – 31! Red Ribbon Week is the largest and oldest drug prevention and education campaign in America. Red Ribbon Week commemorates the ultimate sacrifice made by Drug Enforcement Agency, Special Agent Enrique “Kiki” Camarena, who died at the hands of drug traffickers outside of America while fighting the battle against illegal drugs. Red Ribbon Week serves as a vehicle for communities and individuals to take a stand for the hopes and dreams of our children through a commitment to drug prevention and education. The Drug Demand Reduction Program (DDRP) will provide drug prevention and education presentations to more than 3,000 kindergarten through high school aged students in our local communities this year. The focus of Red Ribbon is to encourage healthy choices, self-empowerment, and decision making skills. By wearing a red ribbon during the last week in October, Americans demonstrate their ardent opposition to illegal drug use and pay homage not only to Special Agent Camarena , but to all men and women who have made the ultimate sacrifice in support of our nation’s struggle against drug trafficking and abuse.